Biography: Andrée Marie López-Fernández received her B.A. in Business Management at the ITESM Mexico City Campus, and has concluded her doctoral studies in Administrative Sciences at the EGADE Business School. Andrée is a professor of business management, a consultant at FederMar Consulting and a researcher with specialization in CSR, stakeholder value, marketing strategy and consumer behavior.
Audience: This book provides readers with analysis of best practices and the overwhelming areas of opportunity that firms have to position themselves as competitive actors whilst tackling the issues that permeate society. The book contains, among other elements, an extensive review of literature on the subject matter, an analysis of data obtained from the administration of two original instruments, and managerial implications of the results. Therefore, the book may be used in order to teach, specially undergraduate and graduate management studies students, further research, and as a professional reference for corporate managers and CEOs.
Multinational’s CSR Practices in Developing Countries: An International Perspective
Editor: Alidou Ouedraogo
Affiliation: Professor of Management, University of Moncton, Canada
Birthplace: August 8, 1969,
Ouagadougou (Burkina Faso), Canadian
Biography: Alidou Ouedraogo is professor of Management at
University of Moncton after degrees in Commerce from Aix Marseille Université
(M.Sc.) and a Ph.D. in strategic management from HEC Montréal. Dr.Ouedraogo's
earlier empirical research in strategy and management focused on industry
analysis and competence-based competition, sustainable development,
strategic alliances in developing countries.
Affiliation: PhD, Professor, INRA, Agroecology Unit, University of Burgundy, Dijon, France
Place of Birth: Strasbourg, France. April 2, 1960. French
Biography: Dr. Eric Lichtfouse, born 1960, is Chief Editor of
scholarly journals in chemistry and agronomy. He is heading Publication
Assistance Services and giving lectures on scientific writing. After a PhD
thesis on molecular fossils in 1989, he studied petroleum formation, soil
carbon and phytoremediation in the USA, Germany and France.
Audience: My book is adapted to the
‘average’ international scientist, whereas competitive books are readable only
by English-speaking natives, thus highly reducing the audience. Without going
deeply in details, this is due to ‘culture’, I gave a conference on that
at the European Conference of Science
Editors a while ago.
My book guidelines starts from ‘field’
errors of authors, whereas other books are written in a – too – academic,
My book describe a novel, field-tested, essential tool, the
‘micro-article’, that help scientists to distillates their results to yield a
golden nugget, before starting to write their full article.
Small Business in Brazil: Competitive Global Challenges
Author: Maria Alejandra Caporale Madi
Affliation: Prof. Dr., PhD in Economics. Former Professor at State University of Campinas (UNICAMP), Visiting Professor at Federal University of São Paulo (UNIFESP) and Avocational Lecturer at Steinbes University Berlin
Birthplace: Buenos Aires, Argentina. 08/07/1959; Citizenship: Brazilian
Biography: Maria Alejandra Caporale Madi, Msc in Philosophy and PhD in Economics. She has made her career as an economist focusing on socio-economic development through financial and business sustainability. Author of papers, articles and books, including Global Finance and Development (Sanbun, India, 2014). Editor of books such as The Greening of Global Finance and The Greening of Latin America (Green Economics Institute,UK, 2013) and The Economics Curriculum: towards a radical reformulation (College Publications, UK, 2014) . She is currently Director of the Ordem dos Economistas do Brasil, Counselor of the Conselho Regional dos Economistas do Brasil-SP and Assistant Editor of the International Journal of Pluralism and Economics Education. Among other activities, she is also editor of the World Economics Association Pedagogy Blog and Chair of the WEA On Line Conferences. She is currently visiting Professor at UNIFESP and Avocational lecturer at Steinbeis University Berlin. Throughout her career, she has been Visiting Professor at University of Manitoba (Canada) and University of Kassel (Germany), Professor at Global Labor University and at UNICAMP (State University of Campinas).
Audience: The book is written for consultants, investors, entrepreneurs and policy makers who are interested in a background on Brazilian micro and small sustainability in the context of globalization. This book is also intended as a complementary teaching text for college and university students who only take one course in Business in Brazil. In addition, the book will be targeted towards business majors and economics majors who must take a course on small business and competitiveness.
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior
Editor: William Douglas Evans
Affiliation: Ph.D., Professor, The George Washington University, Milken Institute School of Public Health, Washington, DC, USA
Birthplace: Seattle, Washington, USA, 06/06/1962
Biography: W. Douglas Evans, Ph.D. is Professor of Prevention and Community Health & Global. He has published over 100 peer-reviewed articles, books, and chapters in the fields of health communication, social marketing, and behavior change interventions. He conducts research on health branding and the development and evaluation of new health technologies.
Audience:It is mainly written for a professional and academic audience. Business people, policy makers, and others interested in corporate social responsibility (CSR) will also find it of interest.