Contemporary Approaches of the Scientific Theory of Place Marketing - Place Branding in Globalized Conditions and Economic Crisis
Author: Androniki Kavoura
Department of Marketing, Technological Educational Institute of Athens, Agios Spiridonos, Aigaleo, Greece |
"This impressive book offers a systematic, multi-perspective overview of place marketing approaches that will benefit students, researchers and practitioners alike. It is a much welcome contribution to the discussion." - Reviewed by Professor Can-Seng Ooi, Copenhagen Business School, Denmark
"A riveting and insightful book on the development of place marketing in times of economic turmoil. Androniki Kavoura presents theoretical know-how, the roles of business and social environments, trends, and future outlooks of place marketing and branding. An engaging and thorough contribution, useful to both scholars and practitioners." - Reviewed by Dr. Stathis Kefallonitis, School of Business, State University of New York at Oswego, USA |
Small States in a Global Economy – Crisis, Cooperation and Contributions
Author: Hilmar Þór Hilmarsson,
Ph.D., University of Akureyri, Akureyri, Iceland |
"The case of Iceland is truly fascinating and this book made me want to learn more about Iceland and its relationship with Nordic countries." - Reviewed by Hirokazu Miyazaki, Professor of Anthropology. Director, East Asia Program and Coordinator, Global Finance Initiative, Cornell University
"This book will be assigned in my future classes, and recommended for our students." - Reviewed by Dr. Christine Ingebritsen, Professor and Director, Center for West European Studies, the University of Washington "Well written and thoughtful. An excellent exercise." - Michal C. Moore, Ph.D. Energy & Environmental Policy Distinguished Fellow, School of Public Policy and Professor of Energy Economics, Department of Economics, University of Calgary "In this book Professor Hilmarsson offers an interesting analysis of a wide range of small states issues. This includes how small states can help solve some of the world’s greatest problems, including the transition to clean energy and the transition to a market economy. It also shows that small states do not react uniformly to international financial crises. Some emphasize close cooperation with international organizations while others are more likely to pursue bilateral relations or even act unilaterally. No single formula can explain the behavior of small states in the international arena." - Professor Ligita Šimanskienė, Klaipėda University, Lithuania See additional reviews |
Some Quantitative Methods and Models in Economic Theory
Author: Alexander V. Prasolov
Saint Petersburg State University, Russia |
“In this important and timely book, Alexander V. Prasolov illustrates how dynamically rich Lotka-Volterra equations offer diverse and economically useful dynamic behavior for a wide range of economic problems. Splitting the theory into linear and non-linear parts, the importance and viability of nonlinear dynamics is illustrated convincingly. Using time-delays with Lotka-Volterra equations, dynamic macroeconomic models, sources of fluctuations in economic activity, capital and manufacturing decision models, models of international trade, models of management and advertising problems as well as the forecasting models are examined with exceptionally outstanding detail and insight. Additionally, the author brings forward unique list of references from Russian academic literature not commonly known in the western academic circles. I highly recommend this book to the scholars and students of economic dynamics and finance to delve into the rich world of the nonlinear apparatus being put forward in this exquisitely crafted scientific jewel.” - Ramo Gençay, Department of Economics, Simon Fraser University, Vancouver, Canada
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